A recent study completed by the New York Times says that the number of young bloggers (ages 12-17) is decreasing. The study employs this statistic to offer the questions of whether or not the whole blogging medium is following suit and whether or not blogging, as a form of communication online, is dying. Is this accurate? Has blogging, specifically regarding Online marketing and online sales, died? What will this mean for entrepreneurs if it turns out to be true? We decided that it would be a good plan to look closely at this problem and find out whether or not it would actually have a large impact on the arena of Internet marketing.

The very first thing that we discovered is that blogging, particularly as a form of online communication is not actually dying. The statistic found in the content, that kids aged 12-17 doesn’t truly imply that blogging is dying. The simple truth is that people in this age group are simply migrating over to other forms of social media like Facebook and Twitter—Facebook offers members a chance to write notes which can double as blogs and allows the user to control who can see what he or she writes. Adults are a lot more likely to start their own websites than children are, especially because things like parental consent are not actually an issue.

You should also stop for a second and think about the fact that blogging is hard work! Blogging is not something you can do once and quickly. If you wish to make money online, specifically when you are in Internet Marketing, you have to be willing to actually commit to the activity if you want to find success with the activity. When blogs experienced their acceptance rise between 2004-2006, many online marketers jumped on the bandwagon thinking they could create a fast site that looked like a blog and put up advertising and be done. Most of the individuals who tried this found very quickly that the only way to make real income via blogging was to always be updating their sites with brand new information. This is the reason that lots of Internet marketers have stopped making use of blogging as a primary income source.

Google has been cracking down on those who post stolen content material on their blogs and websites. Every day Google is de-indexing an increasing number of websites–typically these sites are pseudo blogs that have been manufactured by people who use software programs to rip off other peoples’ content and use it for themselves. With a lot of blogs falling off the radar, it will be effortless to assume that blogging is dying and these sites are just being shut down. 

The serious fact is that blogging isn’t dying. Blogging is just being better regulated so it is a lot more difficult for people to earn money using these mediums. While this will influence some primary data, we predict that blogging isnt going anywhere. It is actually starting to be recognized for what it really is: a communication tool. It will be a lot better to utilize a blog to share information than it is for people to earn quick money.

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