Before Signing Into FHTM.net

FHTM.net is the business nerve center of Fortune Hi-Tech Marketing, one of the fastest growing network marketing companies in the world. The back office is the place where sales, leads, recruiting and commissions are tracked. It is also filled with wonderful business building tools for Fortune Hi Tech Marketing distributors. Before you login to your FHTM back office it is essential that you first learn your craft.

Learning your craft goes far beyond just learning the products and network marketing opportunity presentation of Fortune Hi-Tech Marketing. even though those things are foundational, what is of higher importance is learning the skills and abilities that will help you generate leads to fuel your Fortune Hi Tech Marketing business. Without a steady stream of leads coming into your sales process, you will simply run short of people to talk to about your FHTM business and the FHTM opportunity.

There are three key areas that should be focused on when learning the skill sets of lead generation. The first of these areas is keyword research. What are the people most likely to join your FHTM business looking for? Spend some time on Google searching out combinations of keywords that are gleaned from your research. Get a feel for what is driving traffic.

The second item of focus is content creation. Now that you have determined the keywords and phrases that are moving the target traffic you are looking for, it is time for you to place yourself in that traffic flow. Content can come in a variety of forms. Things such as a marketing blog, Youtube videos and articles are some of the best content tools to network with the traffic you are targeting.

The last item of focus is conversions. Now that you have determined the traffic you are looking for and have generated the content to intersect that traffic, it is time to turn those connections into profit. There are basically two forms of conversion that you are looking for in your Fortune Hitech Marketing business. The first is sales and the other is distributor signups. It is no secret that easiest traffic to convert to your business are those who are currently warm to the idea of multi level marketing. People in this category don’t need to be convinced of the potential of the business model, they merely need to be convinced that FHTM is the best vehicle for that model.

If you will take the time to master these skills, your trips to the FHTM back office will be extremely enjoyable, as you see the statistical proof of your business success.

Profit Growth With The Aid of Usability Concepts

amp;lt;div id=amp;quot;_mcePasteamp;quot;amp;gt;The term, website usability, has been around for quite a few years, and yet it is something that seems to be hardly discussed in the more heavily trafficked marketing forums. We find that just incredible because it really is talking about optimization of all elements of a commercial site. If your site is not very amp;quot;usable,amp;quot; then basically people will not want to use it – which means stay there, or come back – meaning not very sticky. Of course it is obvious that your site needs to be user friendly and encourages people to return. You will need to have a clear picture of what your site visitors are doing once they land on your website.amp;lt;/divamp;gt;
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amp;lt;div id=amp;quot;_mcePasteamp;quot;amp;gt;There is basically one method to monitoring our visitors, and that is through a good tracking program. The basic approach is to discover where your site is under-performing; once done, you examine the location and begin making adjustments. When you think about it, that approach is not so sophisticated, but it does work well if you do it. You are able to find free and paid for scripts as well as feature rich and very basic ones. They basically do the same things, and then it boils down to features and benefits. You will need to know the how, where and when of traffic flow as well as time spent on each page. A robust tracking script will enable you to observe your visitors and look for trails and signs they were on your site.amp;lt;/divamp;gt;
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amp;lt;div id=amp;quot;_mcePasteamp;quot;amp;gt;What we are talking about here is executing site wide optimization. All businesses on the web need the highest conversion rates no matter what is truly being converted. In order to see what works, you will employ specific kinds of tests. There are superior testing processes, but the most common is A/B split testing on your pages. Multivariate testing is much more powerful and diverse than split testing. You may take the somewhat blind approach and choose arbitrary aspects of your pages to run a test. But like we pointed out earlier, you use the tracking software metrics to identify possible trouble pages, and then you just start testing that page. The sensible approach to optimization and testing is to find out where your site is weak so you can fix it.amp;lt;/divamp;gt;
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amp;lt;div id=amp;quot;_mcePasteamp;quot;amp;gt;When you work to boost usability and performance, you should realize that it is a time-consuming process. Once you start seeing positive results, you will likely be happy with yourself for having accomplished it. When your site is fully optimized, your desired conversions will be the best they can be. That merely spells more profits and long term business for you.amp;lt;/divamp;gt;
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