Twitter isn’t just a fad. While very high profile individuals begin evangelizing Twitter, it’s really worth closer examination. Here’s exactly what some of those gurus informed me:

Duct Tape Marketing’s originator John Jantsch recognized three large advantages of Twitter, “(1) I recieve great insight after i ask questions, (2) let’s admit it, I get traffic as well as (3) people involved in Twitter spread my own thoughts to fresh places.”

Tony Hsieh, Boss of Zappos.com stated, “We’ve found that Twitter is a great way for us to get in touch on a more private level with our workers and customers. We employ it to help build the brand, not generate direct sales. It’d be like inquiring how does providing the telephone number for customer support translate into new business if they’re mostly non-sales-related calls. In the long run, Twitter helps push repeat customers as well as word of mouth, but we’re not necessarily looking to it as a method of driving quick sales.”

Bestselling publisher David Meerman Scott said, “I possess personally connected with a huge selection of people I normally wouldn’t have, and I reserved an interview on NPR along with a big daily magazine using Twitter.”

Copyblogger’s individual Brian Clark said, “Twitter Search is surely an amazing way to notice what people are saying concerning your products or providers. For example, I’ll do searches for Thesis Concept and people will be communicating with them about our Live journal Theme. I’ll use the answer function to answer your question, which has resulted in direct sales. Plus, our answer creates understanding of Thesis for others that follow me. It’s a kind of constructive promotion.”

Can Twitter really help my small business or is it a complete squander of my valuable time? Revered people engaged in it say yes!

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