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  • Profit Growth With The Aid of Usability Concepts

    Posted on April 6th, 2011 mike1174 No comments

    amp;lt;div id=amp;quot;_mcePasteamp;quot;amp;gt;The term, website usability, has been around for quite a few years, and yet it is something that seems to be hardly discussed in the more heavily trafficked marketing forums. We find that just incredible because it really is talking about optimization of all elements of a commercial site. If your site is not very amp;quot;usable,amp;quot; then basically people will not want to use it – which means stay there, or come back – meaning not very sticky. Of course it is obvious that your site needs to be user friendly and encourages people to return. You will need to have a clear picture of what your site visitors are doing once they land on your website.amp;lt;/divamp;gt;
    amp;lt;pamp;gt;amp;amp;nbsp;amp;lt;/pamp;gt;
    amp;lt;div id=amp;quot;_mcePasteamp;quot;amp;gt;There is basically one method to monitoring our visitors, and that is through a good tracking program. The basic approach is to discover where your site is under-performing; once done, you examine the location and begin making adjustments. When you think about it, that approach is not so sophisticated, but it does work well if you do it. You are able to find free and paid for scripts as well as feature rich and very basic ones. They basically do the same things, and then it boils down to features and benefits. You will need to know the how, where and when of traffic flow as well as time spent on each page. A robust tracking script will enable you to observe your visitors and look for trails and signs they were on your site.amp;lt;/divamp;gt;
    amp;lt;pamp;gt;amp;amp;nbsp;amp;lt;/pamp;gt;
    amp;lt;div id=amp;quot;_mcePasteamp;quot;amp;gt;What we are talking about here is executing site wide optimization. All businesses on the web need the highest conversion rates no matter what is truly being converted. In order to see what works, you will employ specific kinds of tests. There are superior testing processes, but the most common is A/B split testing on your pages. Multivariate testing is much more powerful and diverse than split testing. You may take the somewhat blind approach and choose arbitrary aspects of your pages to run a test. But like we pointed out earlier, you use the tracking software metrics to identify possible trouble pages, and then you just start testing that page. The sensible approach to optimization and testing is to find out where your site is weak so you can fix it.amp;lt;/divamp;gt;
    amp;lt;pamp;gt;amp;amp;nbsp;amp;lt;/pamp;gt;
    amp;lt;div id=amp;quot;_mcePasteamp;quot;amp;gt;When you work to boost usability and performance, you should realize that it is a time-consuming process. Once you start seeing positive results, you will likely be happy with yourself for having accomplished it. When your site is fully optimized, your desired conversions will be the best they can be. That merely spells more profits and long term business for you.amp;lt;/divamp;gt;
    amp;lt;pamp;gt;
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