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Add More Persuasive Power To Your Articles With Story Telling
Posted on February 19th, 2012 No commentsUtilize Stories To Make Your Articles More Appealing
Stories might possibly be the most powerful form of persuasion that have been consistently used for untold generations. Stories interest everyone regardless of age or culture. Which means anyone can use them in virtually any situation. Stories affect us deeply for a variety of reasons. Advertising is one place when they are quite effective. A large element of their effectiveness can be found buried deeply inside the human mind and it touches upon human nature. You shop for things on account of your emotions, then convince yourself with rational facts.
Creating advertising messages can certainly be very difficult. People these days are extremely cynical, and for good reason. The causes of this opposition are numerous. When you add a story as part of your article, you can sidestep the skeptical attitude. You stimulate your readers’ imagination when you tell a story very well. The emotional pull of the story bypasses the reader’s built in skepticism. Our emotions are a lot more powerful than our logic.
Needless to say your story can convey factual information and facts as well. That is a far cry more interesting, and significantly less obvious, than generating a list of dry facts and figures. Readers do not like to be sold, as every marketer knows. We are trained to distrust what appears to be pushy sales sales pitches. Nevertheless, a story can express information covertly, as the reader delights in the narrative. For that reason, using stories is definitely a powerful salesmanship tool.
Look at an average Internet marketing website, for instance. Benefits and features of the product are just about all they discuss. A story can easily convey these same elements, but in a more skillful way. When you notice what you need to accomplish with any sales copy, then you may have a large part of your story composed. All you need to do is be a tiny bit creative to write a story. Remember you don’t really need to write like Shakespeare because a basic story is all that is needed.
The next time you take a seat to write, give this a shot. Think of it all as an attempt that you will never publish. When you do this, then you will eliminate all the tension from your writing. It’s surprising what can come from experiencing this independence. Great copywriters have referenced this magic formula for over 100 years.
About the Author
Justin Cleghorn Author of OneDumbAussie.com
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Creating your own custom buttons
Posted on August 7th, 2011 No commentsThis is the last part of our series on creating custom buttons. You can read the full article here. We began this series by educating on how the user can create their own custom buttons, either for fun or by profit. We discussed button making machines, how they operate, and some of the different custom button types that can be created.
This article series finishes by discussing how to choose the right paper for your buttons. The commonly accepted paper is a 24lb weight. Aside from being too expensive, heavier weight paper is prone to jamming in smaller button machines. There is no benefit to a thicker, high quality paper when creating buttons. A lighter weight paper could start to become translucent, and depending on the design you might end up with some of the metallic backing being near-visible through the paper! Certainly not the desired result! The choice in paper also depends on the recommendations of your button machine’s instructions, so be sure to read instructions carefully.
Aside from the button blanks, a button making machine and some paper, there really is not a lot to it. These resources can be found readily online and are easy to work with. Button machines will have specific instructions on how to create a button using that particular machine.
For a simple hobby, it is easy enough to invest in less expensive equipment and just have fun creating custom buttons for your friends. But if you want to turn button making into a business, it might be recommended to practice with inexpensive equipment until you’ve learned how to create buttons quickly (or even see if you enjoy doing it), and then upgrade to an automated solution. In some cases, clients can pay $1-$2 per button, so it is not unrealistic to earn $200/hour for creating buttons! Even if it is just a simple, fun hobby, creating your own custom buttons can be a wonderful, fun way to get creative and let your imagination go wild and artistic! So go have fun making some buttons now!
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Viral Advertising And Marketing Strategies You Can Use At Once
Posted on June 24th, 2011 No commentsPerhaps one of the fantasies of some internet marketers and businesses is to create a video or piece of article content that becomes viral. Your site views can multiply by the millions when something like that gets popular.The only real problem with viral marketing is just how unpredictable it may be.There isn’t any real way to tell in advance, with any kind of certainty what will grab the attention of a video’s viewers and encourage them to pass the video on to the people they know.Internet hype is quite real and as soon as it happens to you it can be an incredible thing.It doesn’t mean, however, that there are not a number of elements that can increase the viral qualities of your online videos.There are various strategies that have been proven to work well again and again–all things that are equal when completed correctly.There are many people online who are prepared to do small tasks for a fee.This is something that you can benefit from.Only the constraints of your imagination may hold you back.A lot of smart marketers will make the most of these individuals to help them share their videos through the social networking portals.It isn’t all that hard to ascertain what’s taking place here.Quite a few online marketers have utilized this to great result and give their new promotions a much needed introductory momentum.Contests are immense with people because it is the thought of being victorious.Way before the world wide web ever came along, in fact many decades before, people cherished contests.This has something to do with the nature of human beings: they look for contests and the possibility of winning them to be unbelievably exciting.So put simply you can create your own contests and use them on your online sites, your fan pages at Facebook and just about anywhere else.Just like the majority of things, this offers you the chance to be as creative as you want to be.Some marketing experts find ways to sneak through the Facebook system to get new fans.Or, they will use contests to get individuals at Facebook to like their pages or even status updates.While this is good for the short term there isn’t any guarantee that the likers will will still be loyal fans. Somebody fanning you simply because they actually like your posts is one thing. But if it is to simply join a contest we are not sure about the life-time value of that person. So you may want to think about that one before you use this strategy.A great method is to give something away for no cost at all. As an example, you could have authored an ebook full of completely useful information or maybe an incredibly useful software system. The viral technique is to offer to other individuals for free, and then you let them sell it or give it away.This continues to be a great way to maximize your exposure and establish your list. You’ll really want the content to have viral components to it but it doesn’t need to be extremely fancy to be effective.Find more Internet Marketing articles by the same author:
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Work From Home Advertising Marketing, Article Content, Constraints, Contests, Decades, Facebook, Fan Pages, Fantasies, Imagination, Internet Hype, Internet Marketers, Marketing Strategies, Momentum, Nature Of Human Beings, New Promotions, Online Marketers, Smart Marketers, Social Networking, Viral Advertising, Viral Marketing