Stories might possibly be the most powerful form of persuasion which have been used for untold centuries. You may use them in almost every kind of situation and with virtually any audience demographic.

So that suggests they are extremely adaptive and variable in application. Stories affect us deeply for a number of reasons.

But in advertising and marketing, especially, you will get much further with a carefully composed story.

Human nature has actually been conditioned throughout the ages to psychologically engage in stories easily. Marketing and advertising is about human emotions because all buying decisions derive from emotions and not reasoning.

Creating marketing and advertising messages can certainly be very challenging. People these days are extremely suspicious, and for good reasons. That is generally known as reluctance and it exists for numerous reasons.

But take into account the magic of a story placed into an article, for instance. You trigger your readers’ creative thinking when you tell a story very well.

The emotional pull of the story diverts the reader’s inherent skepticism. There is an emotional connection that occurs which is tremendously powerful.

You can incorporate facts into a dramatic account to persuade the reader very subtly.

When you compare this method with a bullet list of added benefits, the advantages become obvious.

Logical presentations create resistance from the beginning because their purpose is usually to convince the reader.

The guard will go up the moment the reader can feel pressure to buy.

Readers accept information within a story far more easily since they feel entertained, not persuaded. This is the miracle of using stories within your marketing presentations.

Look at an average Internet marketing website, as an example.

Features and benefits of the product are all they talk about. You may include feature and benefits in the plot of a story to make them far more interesting.

When you see what you would like to accomplish with any sales copy, then you have a large part of your story composed. With a little creative thinking, a story will appear. Bear in mind you don’t have to write like Shakespeare because a straightforward story is all that is required.

Make a point of doing this together with your next writing assignment. Think of this as an test that you will never publish. This will give you the opportunity to try something totally new with absolutely no pressure.

It’s surprising what things can come from feeling this freedom. You’ll find stories in all the best advertising and marketing and sales letters.

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