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The best way To Realize Increased Conversions Applying The Strength of Consistency In Your Internet marketing
Posted on February 29th, 2012 No commentsG’Day I’m OneDumbAussie
Prevent The Marketing Blunder of Inconsistency In Your Web business
The notion and awareness of being constant in your marketing and advertising is not a specific thing you see talked about much on the net. Sometimes people have no idea of how important it is, or they simply have no clue that this exists. One particular thing is positive, if you are not consistent with the strategy you conduct your marketing, then your business will be affected for it. The reason for this effect is a characteristic of human nature and how we view and feel about what we observe. Any time our experiences are not what we anticipate, based on prior experience, then it leads to uneasiness and can certainly without conscious thought seem irrational. When these situations come about, the common response is to move away from it, and the reaction is the same if it occurs in your marketing and advertising.
One general facet of online marketing where this effect is highly prevalent concerns squeeze pages and a different site. As you understand, internet businesses send traffic to a squeeze page because they want prospects. Dependent on personal choice, the marketer may deposit the fresh optin on a sales page or other site. The entrepreneur behind it has the decision to reveal a site or wait until later. This is the common situation where consistency is extremely important as we will speak about next.
The all round, generally mysterious, feeling encountered by the prospect will be affected by the style and overall color pattern of the squeeze page and the subsequent site that is viewed. If they are significantly different, then that signifies inconsistency, distress on a deeper level and low resulting conversion rates for the sales letter. The apparent solution to this is merely make the squeeze page much more like the following site that is seen.
Another relevant situation concerns all the affiliate marketers and how they use their marketing. Making review sites has been a very prevalent strategy, and usually there are several links to external product web pages. Obviously you cannot support all the various vendor sales page designs. You can select your site colors so they are suitable with your vendor sites, however. The main point is to never cause a huge contrast since your site is drastically different from anything else. We recognize there will be certain interpretation concerned in this situation. So the best approach is to at a minimum try to minimize the contrast as much as practical.
This very identical rule is true to all you do in your business particularly in your written communications and marketing emails. We rarely see any glaring examples of inconsistently written communications involving email marketing. In contrast, we have seen a number of circumstances in which products and services were marketed that appeared way out of place and unforeseen. This takes place to some degree, but it is not anything we might call unrestrained or a widespread situation. But even now, we do see it at least once or twice a week, and so that only indicates there is a lack of awareness of the need to possess consistency in all of our marketing funnels.
Thanks for Reading I appreciate it.
Justin Cleghorn
OneDumbAussieI am a Baker by Trade but now I have the Luxury of being a Home Dad.
My Wife Works full time, so in between, Washing, Ironing, Making Sandwiches, Cleaning and chasing Kids and Dogs I try and spend some time Online. I am addicted to wordpress.Drop By Some time:
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The best way To Realize Increased Conversions Applying The Strength of Consistency In Your Marketing
Posted on December 28th, 2011 No commentsG’Day I’m OneDumbAussie
Exactly why Marketing and Advertising Consistency Will Produce An improvement In Your Online business
You’ll find a number of important factors of online marketing that are not generally talked about, and remaining consistent throughout your marketing is one of them. We do not understand why this topic does not get more attention because it is undoubtedly deserving of it. One thing is certain, if you are not consistent with the strategy you conduct your marketing, then your business will suffer for it. What is required with this idea of consistency seems to have everything to do with the nature of people and how we react to our world. When our experiences are not what we expect, based mostly on prior experience, then it leads to uneasiness and can certainly instinctively seem irrational. There’s an uncomfortable, ill at ease, feeling connected with it, and that is an all round negative effect.
Let’s look at an instance involving the very common squeeze page scenario so many of us are acquainted with. As you know, online businesses send traffic to a squeeze page because they want prospects. Right after a prospect opts in, then often they will be shown a website that contains a sales letter. Naturally what is delivered after the person subscribes is the marketers choice. The concept and practice of consistency will enter into play here in a fairly significant way.
The general, generally unknown, feeling encountered by the prospect will be influenced by the style and overall color scheme of the squeeze page and the next site that is viewed. In case they are considerably different, then that signifies inconsistency, discomfort on a greater level and low resulting conversion rates for the sales letter. The obvious solution to this is merely make the squeeze page much more like the subsequent site that is looked at.
Let’s take a look at something that quite a few affiliate marketers put up with. Making review sites has been a very common method, and usually there are several links to outside product pages. It is just not practicable, or ideal really, to make a clone of a vendors site or cope with the case of multiple vendor sites. You can choose your site colors so they are compatible with your vendor sites, however. What you really should strive to do is avoid a design that is highly strange and serves to deliver a glaring contrast to any other site. Of course this does bring certain subjectivity into the picture. It is possible to get by just fine if you try to make an effort to minimize jarring color clashes as often as possible.
The following important consideration is all about marketing messages by way of the written word. Generally speaking, many people are constant and routine in the way they talk to people. In contrast, we have seen many situations in which goods and services were promoted that looked way out of place and unanticipated. This does not appear to be as much of a difficulty as design clashes, in our fairly wide experience. On the other hand, we have seen it enough to believe that many web marketers and businesses are unaware of the need to be consistent.
Thanks for Reading I appreciate it.
Justin Cleghorn
OneDumbAussieI am a Baker by Trade but now I have the Luxury of being a Home Dad.
My Wife Works full time, so in between, Washing, Ironing, Making Sandwiches, Cleaning and chasing Kids and Dogs I try and spend some time Online. I am addicted to wordpress.Drop By Some time:
http://onedumbaussie.com
Join The Crew
http://wordpressmarketingforum.com -
Before Signing Into FHTM.net
Posted on November 17th, 2011 No commentsFHTM.net is the business nerve center of Fortune Hi-Tech Marketing, one of the fastest growing network marketing companies in the world. The back office is the place where sales, leads, recruiting and commissions are tracked. It is also filled with wonderful business building tools for Fortune Hi Tech Marketing distributors. Before you login to your FHTM back office it is essential that you first learn your craft.
Learning your craft goes far beyond just learning the products and network marketing opportunity presentation of Fortune Hi-Tech Marketing. even though those things are foundational, what is of higher importance is learning the skills and abilities that will help you generate leads to fuel your Fortune Hi Tech Marketing business. Without a steady stream of leads coming into your sales process, you will simply run short of people to talk to about your FHTM business and the FHTM opportunity.
There are three key areas that should be focused on when learning the skill sets of lead generation. The first of these areas is keyword research. What are the people most likely to join your FHTM business looking for? Spend some time on Google searching out combinations of keywords that are gleaned from your research. Get a feel for what is driving traffic.
The second item of focus is content creation. Now that you have determined the keywords and phrases that are moving the target traffic you are looking for, it is time for you to place yourself in that traffic flow. Content can come in a variety of forms. Things such as a marketing blog, Youtube videos and articles are some of the best content tools to network with the traffic you are targeting.
The last item of focus is conversions. Now that you have determined the traffic you are looking for and have generated the content to intersect that traffic, it is time to turn those connections into profit. There are basically two forms of conversion that you are looking for in your Fortune Hitech Marketing business. The first is sales and the other is distributor signups. It is no secret that easiest traffic to convert to your business are those who are currently warm to the idea of multi level marketing. People in this category don’t need to be convinced of the potential of the business model, they merely need to be convinced that FHTM is the best vehicle for that model.
If you will take the time to master these skills, your trips to the FHTM back office will be extremely enjoyable, as you see the statistical proof of your business success.
Work From Home Business Building Tools, Content Creation, Content Tools, Conversions, Fhtm, Forms Of Conversion, Fortune Hi Tech, Fortune Hi Tech Marketing, Fortune Hitech Marketing, Google, Key Areas, Lead Generation, Nerve Center, Network Marketing Companies, Network Marketing Opportunity, Skills And Abilities, Steady Stream, Target Traffic, Traffic Flow, Youtube Videos -
The Product Style Affiliate WordPress Plugin – Discussed For Affiliate Marketers
Posted on October 16th, 2011 No commentsWe all are aware of the troubles with economies around the globe, and perhaps that is one reason why so many have joined the affiliate marketing arena. The fantastic news for everyone is there are often new resources appearing that only increase the chances of achieving success. One such new arrival is The Product Style Affiliate WordPress Plugin developed by seasoned internet marketing entrepreneur, Ryan Stevenson. Ryan brings his nearly fifteen years of web affiliate marketing, product formation and extensive Amazon Associate marketing experience into this new plugin. We cannot hope to talk about all aspects of this plugin, nevertheless we prepared this review so you can decide if you want to know more.
Ryan fashioned this plugin to operate effectively with WordPress blogs from 2.7 to the most up-to-date version. He is completely aware of the challenges with plugin functional concerns, and it has been kept up to date to accomodate the latest WordPress release. We all understand about terrible read me files with various kinds of products, and that is not going to be any kind of issue here due to extensive user instructions. Ryan supplies detailed instructions available in PDF format in addition to making them available on the Product Style Plugin website in the “Plugin Features” area.
Ryan desired something that does all it can do to attain higher conversions. After fifteen years of IM experience, Ryan is aware of conversions and how to achieve them very well. First, understand that you will have full control over the look, feel and style of your ads. Also, you can utilize the ads you custom create with Amazon, Clickbank and Commission Junction which are obviously the most popular affiliate networks. The creation of your own styles of HTML ads is quickly done through the Admin section. Ryan has said that he thinks affiliates will realize greater success, and conversions, when they are able to exercise full design control for ideal integration across a wide assortment of site designs.
The program’s Admin area is to basically tell the plugin what you need and how you desire your ads to appear. For instance, you can adjust ad configuration settings, categories for your products and all suitable product fields apparent for display. You are going to have command over which countries your ads will surface, and that is something you don’t see often. Some well known online marketers have talked about how much can be made with foreign markets, and that is primarily applicable to Amazon marketing. So what you have is the capability to determine where your ads will appear which is, again, a lot more control. However, this particular function concerning other countries is geared for Amazon Associates, primarily.
Of course you can apply pictures with your ads and customize ad characteristics such as the colors and widths of ad borders including more than one border. If you wish to use a completely different color for an ad background, then you are able to do that so it will blend in far better with your site colors. If you are an affiliate for Amazon, then if you apply Enhanced Amazon ads there are customization features offered, as well. Therefore if you decide to run Amazon Enhanced advertisements, then you can do even more with them on your website.
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Tips for Boosting Conversions With the Help of Intelligent Testing and Tracking
Posted on September 26th, 2011 No commentsThe easiest way to improve conversions is to carry out testing because there truly is no other optimization method. Ask any highly experienced web marketer, and you will hear the same thing every time.Testing is powerful and versatile due to the range of applicability to be observed with it. You could test landing and squeeze pages, site copy, sales letter copy, preselling copy, videos on squeeze pages, and a number of other things. For sales copy or squeeze pages, the best item to examine first is usually the headline.The overall process is swift and uncomplicated to get because it is simple split testing. We are going to go over this fundamental topic of testing and tracking in the rest of this article.
Testing alone will not do anything that could help you. Whenever you come across anything pertaining to testing, go ahead and presume you need to do tracking, as well. Tracking requires utilizing some form of script, or software, so you can determine when site visitor clicks on an important link. Technically, with a squeeze or landing page you have the ability to see your conversions with subscribers. If you need a good tracking script that is free, then you may want to look at Google Analytics.Here is a truth regarding writing copy – nobody gets the very best it can ever be right out of the gate. Website designs can contain design miscalculations that can actually hurt your conversions.Sales copy written by the top copywriters in the world frequently fails the first time it is published. Evidently, there is simply a lone path to betterment which is testing and tracking. It really does not matter why lots of online marketers do not test, just make certain that you do.A software script that switches or rotates your URL being tested is how you implement this testing. This is normally a PHP based script that requires adding the dot php file extension at the end of the page URL being tested. You need to have two copies of your page under test because they will have something that is different between them. Maake sure you simply modify one thing such as the title, for instance.You want to evaluate improvements with conversions, and that means you have to pinpoint what sparked the change. There is one other way for testing more than one item at one time, multivariate testing, but that is pretty complex and we won’t talk about it in this article.
I needed to better my results with a sales letter that I was driving website traffic to from PPC ads. The very first time I began to advertise it, the letter managed to convert sub-1%. I manage to take the conversion rate to more or less 7% with PPC traffic which is hard to achieve. You can transform your whole business and learn many things about creating better performing copy with testing.Find more Internet Marketing articles by the same author:Locate a new social media marketing planwith information from my Home-page.Get yourself a Tweet Addercoupon and a free full demo from my website
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