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  • Is There a Secret to Keyword Research?

    Posted on August 8th, 2011 mike1174 No comments

    On the internet, keywords are terms or words that

    relate to particular topics.  Keyword research will

    involve various aspects, such as finding sales

    oriented keywords or driving maximum qualified

    users to increase their online sales.

     

    Keyword research is the first step towards a

    successful search engine optimization campaign.

    You have to be very careful when selecting keywords,

    as it can be very tricky to select targeted keywords

    for a website. 

     

    The selection of keywords should always be based on

    various aspects such as product names, services,

    brands, or general terms.  Often times, people forget

    about targeting geographical terms when they have

    global presence.

     

    When doing keyword research, it’s highly recommended

    to do a very thorough market research analysis to

    find the best keywords used by search engines to

    find products and services online – and find out

    what keywords are targeted by competitors who are

    doing well in marketing on the internet.

     

    The first step in finding the best keywords is to

    make a list of the products, topics, and services

    that you offer.  You can also make good use of your

    website logs to know which keywords have brought

    you the traffic in the past. 

     

    Be sure to select keywords that clearly define your

    business and products to drive traffic from the

    search engines.  There are some websites which get

    high levels of traffic through general keywords

    although they might not end up being sales.

     

    Today, users of search engines are aware of how

    they work, for searching products and services on

    the net.  Users always look for the better products,

    locations, etc.  Therefore, you should cover all

    terms for each – products, locatins, etc.

     

    There are numerous tools available which will help

    you identify keywords that are suitable for search

    engines.  The challenge here, is to determine which

    keyword is the best to generate traffic.

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  • Creating your own custom buttons

    Posted on August 7th, 2011 mike1174 No comments

    This is the last part of our series on creating custom buttons. You can read the full article here. We began this series by educating on how the user can create their own custom buttons, either for fun or by profit. We discussed button making machines, how they operate, and some of the different custom button types that can be created.

    This article series finishes by discussing how to choose the right paper for your buttons. The commonly accepted paper is a 24lb weight. Aside from being too expensive, heavier weight paper is prone to jamming in smaller button machines. There is no benefit to a thicker, high quality paper when creating buttons. A lighter weight paper could start to become translucent, and depending on the design you might end up with some of the metallic backing being near-visible through the paper! Certainly not the desired result! The choice in paper also depends on the recommendations of your button machine’s instructions, so be sure to read instructions carefully.

    Aside from the button blanks, a button making machine and some paper, there really is not a lot to it. These resources can be found readily online and are easy to work with. Button machines will have specific instructions on how to create a button using that particular machine.

    For a simple hobby, it is easy enough to invest in less expensive equipment and just have fun creating custom buttons for your friends. But if you want to turn button making into a business, it might be recommended to practice with inexpensive equipment until you’ve learned how to create buttons quickly (or even see if you enjoy doing it), and then upgrade to an automated solution. In some cases, clients can pay $1-$2 per button, so it is not unrealistic to earn $200/hour for creating buttons! Even if it is just a simple, fun hobby, creating your own custom buttons can be a wonderful, fun way to get creative and let your imagination go wild and artistic! So go have fun making some buttons now!

  • Imaginative Search Engine Ranking Optimization Strategies To Promote A Brand New Website

    Posted on August 6th, 2011 mike1174 No comments

    The Best Way To Promote A Brand New Site With Search Engine Marketing In Mind
       

    Not all web-based business owners are interested in search marketing or trying to obtain high search positions through search engine optimization. To date, many people continue to hope to utilize this methodology. Promoting a completely new site is the most demanding part of website seo. It is quite hard to start the process of receiving traffic. You ought to take actions to have Google crawl your site. Yet before you actually do that, you should implement distinct quality control checks to make sure you have the best Search engine optimization experience.

    In order to achieve a high positioning in Google, you need to systematically structure your content. We really mean all of your content must be arranged in a logical way in accordance to the keywords and phrases you optimize for. Every single page should fit into one particular category of a search term. Under the principal category you should group different key word phrase categories. The home-page needs to be the primary keyword phrase under which the rest of your site belongs. Structuring your site in this fashion lets Google know that you have effectively organized your site. A more essential aspect to consider is that each page will probably be able to compete for rankings based on its keyword phrase.

    Don’t forget that each page on your site ought to be able to stand by itself content wise. That is to say, each page is seo’ed for one keyword phrase which usually confers a uniqueness to that page. You should not optimize more than one page of your site making use of the same keyword phrase. Undoubtedly, just to be safe and secure, we will mention that you should really also never place the same content on multiple pages. Duplicate content problems can take place if you do it. You could certainly have printer friendly pages which have the same content as the non-printer friendly webpage. In the event you decide to do this, make adjustments to your site by utilizing nofollow links to the page and incorporating no-index commands in the page code.

    Utilizing these special script can easily keep your important pages from being read the right way and listed by the search engines. Challenges with search engine bots can also happen when you use specific JavaScript navigation patterns. Certain Flash content may contain links that are important but cannot be accessed and read. Employing different search engine simulators might help to prevent these problems.

    Don’t forget that is necessary to check your site for scripting problems. Certain scripts usually do not permit google bots and other search engine bots to read them. In case you have these types of scripts on an important page, then that will cause problems with your page getting adequately read and accounted for. Problems with search engine spiders can easily also occur whenever you use certain JavaScript navigation habits. Using links in Flash content can also cause problems. Using totally different search engine simulators may help to prevent these problems.

    It is incredibly important that as many folks as possible can browse your internet site. Be sure to check that the leading browsers are able to properly exhibit your site. Known as cross-browser compatibility, it is critical for an optimal website visitor experience. Even though most web sites are certainly not advanced enough to experience these challenges, you  must always  check  that there  are  absolutely no issues.

    About the Author

     Justin Cleghorn Author of OneDumbAussie.com
    Latest Cutting edge Internet Marketing Reviews and News site.

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  • Fatal Marketing Mistakes That Destroy Dreams And Income

    Posted on August 5th, 2011 mike1174 No comments

    It is common knowledge that far more people fail at doing business online than succeed. Only about 20% of all new businesses in the US make it through more than a several years. There are too many reasons why businesses fail, and of course a large number of them will never be known. One huge basic category that contains perhaps most of the reasons are mistakes in the execution of business – marketing and advertising. There is so much bad information on the net about how to generate an income on the net. But when it is all said and done, it really does not matter what caused it; but rather the end result is enough for most people.

    Just one mistake concerns the thought that if you offer sufficient things to your readers, then that will be a wide enough net to cover most scenarios. We all enjoy having options, so it is an easy to understand feeling to want to provide them to possible customers. However, options are often a killer of sales, but yes it can hinge on the situation. The best approach is to avoid presenting a menu of choices for your readers. When it comes down to making choices, or decisions, then far too many have a tough time with it. That can be particularly true with purchasing decisions. Buying indecision is perhaps the perfect killer of sales.

    If you are notoriously “cheap,” then avoid making the assumption that the rest of the world is cheap, too. We are talking about imagining everybody buys at the cheapest possible price – that is patently false. Look at watches, for example, there are cheap and high-priced watches. As you know, many higher priced products have been around for a very long time. The fact that they have existed for so long instantly dispells any myth that all people are cheap. People want to spend a lot on certain things for their own reasons. If what you promote can be sold at a premium, then do not be afraid to ask for a fair price for it. The critical thing is for you to understand the selling psychology behind expensive items.

    Have you ever had the thought that a product or system was so great that everyone must need it, or that every person will buy it? We all have at one time or another. Marketing history has its fair share of examples about products that seemed to be bought by almost everyone. As far as every person on the planet buying something from one company; we do not think that has happened – yet. The justification you have to avoid this belief is it will sabotage your determination; you will start to slack off and lose the marketing fire. If you begin to imagine your product will be universally liked, then that will point you down harmful paths. It is delusional to think about any service/product will be well-received by all people.

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  • If You Want to Get Website Traffic, You Need To Read This

    Posted on August 4th, 2011 mike1174 No comments

    If You’re Looking For Website Traffic, You Have To Read This
               

    Usually, the last thing most people think about when putting up an online business is how to start getting people to go to their web sites. One thing you need to bear in mind about your online business is that no traffic equals no money. Traffic is essential to the success of any online business and here we are going to tell you how to generate it.

    The first thing you must know is that free traffic programs exist all over the Internet, you only need to know how to utilize them.

    Traffic exchanges are one form of no-cost traffic that numerous people believe are useless. Of course, the people who are stating that traffic exchanges don’t work are the ones who never used them the right way in the first place. If you use them the wrong way, yes they are useless. Trying to sell something in traffic exchange programs is an awful waste of time, if you have been using traffic exchanges to sell something, that is your first slip. You should use these traffic exchange programs to build downlines in your free traffic programs and they are a superb way to build a list. Attempting to sell something straightaway from a traffic exchange is just not going to work. Don’t forget that everybody making use of this traffic method is just there to generate traffic, not to pay for something. Offer folks other free traffic systems. The people there will more than likely sign up for another free program as opposed to purchasing a product.

    Also, remember list building, that is the most effective way to get the most out of traffic exchanges. All you actually need to do is to advertise a page that gives away a traffic report or e-book that these people will find priceless, and to get it all they have to do is provide their name and email address. As a lot of people will tell you, you must have your own mailing list if you want to be a success and this is a good way to do that.

    The next way to drive lots of fantastic directed traffic is through the search engines. This is the most effective sort of traffic you can obtain because people are searching for what you’re selling. Backlinking will be the crucial key for getting top search engine ranking and therefore traffic from the search engines. This is nearly similar to a voting system, every backlink you build will count as one vote. Thus, the greater the number of backlinks you have the higher in the rankings your site will appear for your targeted keywords.

    There are several ways to build backlinks for your site. Submitting your website to site directories is just one way you can start building links. If you do a search on one of the search engines, you will find scores of directories you can submit to. This is perfect for those who don’t have a lot of money, but this can also use up a lot of time.

    Link building can also be done by leaving remarks on other people’s blogs together with a link to your web site. I am sure you have heard that these sorts of links don’t hold the power of other links but it is a great free way to build them.

    And finally and one of the greatest ways to obtain backlinks is by utilizing article marketing. Article marketing is exactly what it sounds like, you write an article, put a link in it and submit it to article directories.

    These are only some methods to start generating traffic. Site traffic is the primary thing you should concentrate on and if  you  don’t have  it,  you won’t  be  successful online.

    About the Author

     Justin Cleghorn Author of OneDumbAussie.com
    Latest Cutting edge Internet Marketing Reviews and News site,
    An Ordinary Australian Guy (Trade qualified baker) proves that
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    “I started with an Internet Connection and a dream, So can you”
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